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DAKS, a British brand founded in 1894, celebrates its 130th birthday this year. Last night, it held an Anniversary Collection fashion show at the Nangang Bottle Cap Factory. Using the new plaid Geo Check as a design element, it reinterpreted the timeless and classic British style with a modern attitude. style.
To celebrate the brand's 130th anniversary, brand creative director Luc Goidadin specially designed the Anniversary Collection for the brand. "I hope to combine traditional sensibility and modern fashion to create new life for the DAKS brand's symbol 'plaid'."
DAKS celebrates the brand's 130th anniversary and launches the Anniversary Collection to create a new plaid "Geo Check".
The new design style in 2024 shows DAKS’s fashionable and elegant appearance
The British brand DAKS, which has three royal warrant badges, has already integrated British elegance and fashion into its brand DNA.
2024 is still a new beginning for the 130-year-old DAKS. Creative Director Luc Goidadin was inspired by the British movies and music of the late 1970s and early 1980s, and used a variety of high-end fabrics and fabrics, such as wool jacquard and soft tweed, to reinterpret classic items and become the exclusive symbol of the brand. "House Check" injects a new atmosphere, combining different colors and graphic overlays to create a new plaid "Geo Check" full of vitality and youthfulness. It reinterprets the brand's exquisite tailoring with modern techniques and becomes a highlight of the 130th Anniversary Collection. .
Reshaping the silhouette of women's clothing: blending the loose fit of men's shirts with a cinched waist
In the design of women's clothing, bright blue, pink and neutral camel and black are used to enrich the vision.
In terms of tailoring, the dress is inspired by men's jackets and shirts, creating a loose fit and a waist design that is both comfortable to wear and flattering.
The jacket is also designed with a waistband, paired with a 100% silk Dundee Bow shirt and Swansee pants, showing a full British style.
Anniversary Collection women's clothing can also see many Geo Check designs, with iconic details such as collars and cuffs paying tribute to the brand's 130 years of achievements.
The 130th Anniversary Collection women's clothing combines the loose fit of men's shirts with a cinched waist design and Geo Check details.
Jacket styling throughout the men’s collection pays homage to the classic British style of the 1970s
For men's wear, outerwear is the focus of the entire collection.
Made of wool, this navy jacket features double-breasted buttons and a belted design with lapel details to enhance the classic style. Paired with DAKS' signature self-supporting pants, it pays homage to the inspiration of the 1970s.
In addition, the Oversize jacket is made of lightweight materials with diamond-shaped quilting. In particular, the interior uses Geo Check lining and a contrasting collar, which makes the overall look more layered.
The bomber jacket is interpreted in navy blue and black Geo Check, which is very suitable for matching with zipper sweaters and pullover sweaters to create an extraordinary style.
The 130th Anniversary Collection interprets fashionable British style with completely different styles such as casual and formal.
Integrating fashion and art and working with Chinese illustrator Slowboy to create exclusive limited editions
What's more worth mentioning is that in order to celebrate the 130th anniversary of the founding of DAKS, this time we specially cooperated with Chinese illustrator Slowboy to launch an exclusive style, dressing the DAKS brand Icon dachshund "Max" in classic House Check clothing, showing playing tennis, in the rain English life situations such as walks, champagne and wild celebrations. Slowboy talked about this cooperation with DAKS: "I am very happy and honored to have this great opportunity to participate in the DAKS 130th anniversary celebration and continue the brand tradition of blending art and fashion."
DAKS teamed up with Chinese illustrator Slowboy to dress the brand's Icon dachshund "Max" in a classic House Check, presenting British life situations such as playing tennis, walking in the rain, enjoying champagne and carnival celebrations.
Long-term commitment to the sustainable development of SDGs and connecting with the world, hoping for a better future
DAKS has long been committed to promoting the "Sustainable Development Goals (SDGs)". In the past ten years, it has helped school children obtain care and learning resources through limited edition teddy bear charity sales. For this 130th anniversary event, we collaborated with Kaohsiung Shih Chien University to give fashion design students the opportunity to participate in practical work on the show; DAKS Global Marketing and Public Relations General Manager Joanna Hosseini and designer Kate Dixon came to Taiwan from the UK to participate in this event. show, and also shared experiences with students at the event site.
In addition, for this event, DAKS specially purchased tickets for Zeppelin's "Resilient Island" special exhibition and gave them to distinguished guests. I hope everyone can see the beauty and resilience of Taiwan!
DAKS Global Marketing and Public Relations General Manager Joanna Hosseini and designer Kate Dixon came to Taiwan from the UK to share their experiences with students at the event.